Over 195,000 new novels are published by traditional publishers in the U.S. every year. Of those, 70% sell fewer than 500 copies.

In this detailed, informative entry the author states that the way to sell your book is, (1) inform people that you and the novel exist, (2) interest readers enough to buy your book, and (3) build a relationship to keep them coming back for more.

From here he goes on to discuss using the Internet to market your book and provides strategies and sites to do just that.