iUniverse: Tips for Authors - Make a Sell Sheet

A sell sheet is a concise, one-page document that is really more like a flyer or brochure than a press release. It provides all the details about your book on one piece of paper.

Use it to sell or promote your book-to-book retailers, wholesalers, and even consumers. You also can include your sell sheet in a media kit so that the editor can have specific details about your book and your marketing plans.