Marketing Resources

The following resources provide you with information on how to market your published work. These websites contain valuable articles, tips, and hints on how to make your publication seen, and read by others. From sell sheets, press releases, business cards, and other promotional materials, information on all of these marketing aspects can be found in these resources.
Book Marketing Success Strategies for Authors

Book Marketing Strategist Warren Whitlock's up to date information for authors and publishers about book marketing drawn from decades of marketing experience, and the successful promotion of dozens of book. The latest book marketing news and ideas from the book marketing expert.
Online Marketing & Sales Tips for Authors and Books

"So you have the book, you finally got it published and you even have aweb site. Where to go from there? How do you make sure your book reaches a critical mass online? How do you generate interest and reach out to the prospective audience?" In this article the author covers a few points of interest that one should ponder and ask questions about when considering the process of online marketing for a book as the "author" and "sales person" of it.
On Marketing

A blog featuring Tips, insights, real-life examples, and behind the scenes info on what works (and what doesn’t) in the marketing world of publishing, based on one woman's experience working for an independent publishing company.
BookCatcher: Self-Publishing for Authors

BookCatcher: Self Publishing for Authors is a very helpful resource that contains a variety of articles on self publishing, marketing your book and generating sale.
iUniverse: Tips for Authors - Make a Sell Sheet

A sell sheet is a concise, one-page document that is really more like a flyer or brochure than a press release. It provides all the details about your book on one piece of paper.

Use it to sell or promote your book-to-book retailers, wholesalers, and even consumers. You also can include your sell sheet in a media kit so that the editor can have specific details about your book and your marketing plans.
Author Marketing Experts, Inc.

Author Marketing Experts, Inc. (AME) is a full-service marketing and PR firm specializing in customized campaigns and Internet Marketing. AME was the first book publicity firm to successfully implement the use of blogs, e-zines, web sites, social networking platforms, social bookmarking, and book video to promote authors.
Guerilla Marketing

"Guerrilla Marketing" was coined by Jay Conrad Levinson in his popular 1984 book (with the same name), as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets.

Like his books, his web site encourages and promotes creative marketing. There are some features (teleclasses, coaching) that require joining up for a fee but there are dozens of scores free articles along with a newsletter you can subscribe to.
Marketing for Authors 2.0

Fiction author and book publicist Kate Allan's blog is about marketing and publicity for authors.

Kate is quoted as saying: "Most publishers cannot commit significant marketing and publicity resources to individual authors. With more and more books being published than ever before, the savvy author needs to be aware of marketing. Luckily marketing is about being creative, and authors are creative people. With a bit of help and inspiration, authors can successfully market themselves and their work."
Read Write Web: Internet Marketing for Novel Writers

Over 195,000 new novels are published by traditional publishers in the U.S. every year. Of those, 70% sell fewer than 500 copies.

In this detailed, informative entry the author states that the way to sell your book is, (1) inform people that you and the novel exist, (2) interest readers enough to buy your book, and (3) build a relationship to keep them coming back for more.

From here he goes on to discuss using the Internet to market your book and provides strategies and sites to do just that.
WordHustler

WordHustler is a service for writers that takes the pain out of the process of publishing. They offer a database of over 3,000 writing opportunities including publishers, agents, contests and more. But they don't stop there. After you've found the perfect market you can submit your manuscript in a single click. WordHustler will print, ship, and track your manuscript so you can get back to what you are supposed to be doing: writing.